Connected by the Beat.

Struggling to find a platform that truly connects you with your passion for electronic music?
Discover Wear the Groove and immerse yourself in a community-driven platform where fashion, music, and technology unite to create an unparalleled experience.


Have You noticed the Lack of a Brand that Fully Connects You with Your Passion for Electronic Music in your Everyday Life?

Let's
Wear the Groove.
Wear the Groove (WTG) is dedicated to bringing people and electronic music closer together through innovative, tech-driven products and experiences.
Whether you're a DJ, producer, clubber, festival-goer, or music enthusiast, we are your gateway to a unique electronic music experience.
Passion
We channel our deep love for electronic music into everything we do.
Innovation
We continuously push boundaries by integrating cutting-edge technology into our products and experiences.
Community
We foster a participatory culture through the WTG Club, empowering members to shape brand decisions.
Authenticity
We ensure product authenticity and ownership through blockchain technology.
Creativity
We are inspired by the dynamic spirit, vibrant culture, and energetic sound of electronic music
+ Impact
We follow sustainable and ethical production practices, and launch programs that give back to society.

Join our Waitlist and unlock exclusive early access to our debut Hybrid Collection!
As a Waitlist member, you’ll receive a series of informative emails packed with insights about our brand, our groundbreaking Hybrid Collections, and what you can expect from the Infinite 1 launch.
01
Enjoy an exclusive 72-hour early access window to discover and get a piece of Infinite 1, our debut Hybrid Collection of physical and digital limited edition products.
02
Gain access to the WTG Club as a Foundation Member and enjoy lifelong perks, including exclusive electronic music content, access to special edition collections, discounts, and much more!
03

On September 27th, 2024, we launch Infinite 1, our debut Hybrid Collection featuring a special Digital Member Pass that grants lifelong Foundation status in the WTG Club with unique benefits.
There will be 3000 Foundation Member Passes available for electronic music fans around the world.
Why Join the Waitlist?


Don't miss out!
Don't lose the chance to become a Foundation Member of this revolutionary brand.
Elevate your experience and deepen your connection with your passion for electronic music.
With Wear the Groove, you'll access exclusive benefits, innovative products, and a vibrant community that understands and shares your love for electronic music.
Join us and be part of something truly extraordinary.
This is the prologue of our story, and it all starts with Infinite 1.
Waitlist closes on September 26th, 2024 at 11:59 PM AEST

The
WTG Club.
The WTG Club is a community-driven platform by Wear the Groove, offering members unique benefits like early access to new collections, exclusive experiences and digital content, access to private community channels, and more.
The WTG Club welcomes everyone who shares our passions, providing an engaging experience with unique benefits.
Governance and Participation.
As a WTG Club member you become a co-creator of the Wear the Groove world. Using blockchain technology, we ensure transparency and fairness in our community governance.
Voting Power.
By purchasing a product from the Infinite 1 Hybrid Collection, you gain voting power in the WTG Club. This allows you to vote on key brand decisions such as new collection themes, product design, and other initiatives, ensuring you have a significant voice in shaping the future of Wear the Groove.
Proposal Rights.
After 12 months of membership, you gain the right to propose new ideas and initiatives to the community. This empowers you to shape the direction of WTG in more meaningful ways.