top of page

Connected by the Beat.

BLOG

Dramatic DJ

EMPOWER YOUR  mUSIC.
ELEVATE YOUR ART.

Share Your Story Through Sustainable, Tech-Integrated Fashion That Connects Fans to Your Music. No Upfront Costs.

Logo 1 - White.png

Why we do what we do?

Breaking through in the underground electronic music scene is hard. Creating meaningful connections with fans, standing out, and generating income beyond gigs can feel impossible.

Wear the Groove was born from a deep love for underground electronic music, it's culture, and community.

 

We empower artists like you to turn your passion for the music into wearable art, grow your fanbase, and build new revenue streams, all without upfront costs.

Sustainable Clothing

Ethically produced, high-quality apparel that reflects your artistry and values.

Physical to Digital Connectivity

Embedded NFC tags powered by GrooveLink, our proprietary system, seamlessly connecting physical products to their Digital Twins, 

INFINITE

A Blueprint for Innovation

Infinite is our signature Hybrid Collection, pushing boundaries in sustainable fashion and digital innovation. It’s the blueprint for artists like you to create your own groundbreaking collections.

Digital Twins 

Unique blockchain-powered assets tied to each product, providing proof of ownership, authenticity, exclusive perks, and evolving digital experiences.

Start Your Journey:
Lodge Your Expression of Interest (EOI)

Are you an underground electronic music artist ready to explore new ways to monetise your artistry and connect with your audience?

 

Whether you’re emerging or established, the Hybrid Collection Artist Program offers the tools to create sustainable fashion, digital innovation, and new revenue streams.

Step 1
Lodge Your Expression of Interest (EOI)

Start your journey to connect with fans in a whole new way, no commitment needed.

Step 2
Launch Your Limited Edition Hybrid Collection

Bring your Hybrid Collection to life. Create sustainable, NFC-enabled apparel with Digital Twins, all with no upfront costs. WTG will guide you through every step of the process, from design to fulfillment.

Step 3
Plug in a New Revenue Stream Tied to Your Artistry

Monetise your creativity by offering fans exclusive, limited-edition products that celebrate your artistry. Earn income from every sale while maintaining creative control.

Step 4
Connect Fans Closer to You and Your Art

Strengthen your bond with fans by offering them sustainable and innovative products tied to exclusive perks, proof of authenticity, and evolving digital experiences, all powered by GrooveLink.

Infinite 1

Hybrid Collections

Sustainable Clothing with Advanced Technology

crowd_edited.jpg
WTG CLUB LOGO - Transparent_edited.png

The WTG Club is a Web3-powered community celebrating electronic music culture. Enjoy lifelong perks, exclusive access to private discussion channels, voting power on future collaborations and initiatives, and direct connections with the artists and fans shaping the underground scene.

Together, we’re building the future of music, fashion, and digital innovation.

Stay in the Loop

Don’t miss out on the latest opportunities, tips, and success stories for underground electronic music artists. Subscribe to get updates on new programs, Hybrid Collections, and exclusive artist resources delivered straight to your inbox.

bottom of page